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The delivery of legal services is a complex process which requires a team of skilled professionals to provide quality and cost-effective service. These services are not just limited to dealing with piles of paperwork or courtrooms. With the development in technology, legal field offers many jobs encompassing a diverse range of skills, experience, and education. One such career opportunity which the field offers is legal blogging. It primarily involves analysis of fact situations or key points of a particular legal case and presentation of arguments in documents like a legal memoranda or briefs.
Every segment of law requires vast knowledge and demands deep analytical research with critical thinking. Legal blogging is a perfect medium to share legal professional’s expertise. Currently legal blogs are proliferating on the internet with over 200 million blogs on the web. Blogs provide information which the traditional medium does not provide. They include all information on law-related subjects, case studies, real life crises and so on. A legal blogger generally focuses on research for online publications, with an aim to create an online presence to market, not only law firms but individual practices too.
There are many blogging websites which are specifically designed for lawyers. A few reliable and widely used blogging sites have been mentioned below.
SCOTUS Blog (Washington, US)- with its prime focus on covering the US Supreme court and its cases, the SCOTUS blog is widely regarded at the nation’s premier legal internet sites. These are generally written by lawyers, students and journalists.
Above the Law (New York, US)- with its aim to provide a behind-the-scenes look of the law world, this site provides news & insights about the profession's most colorful personalities and powerful institutions, as well as original commentary on breaking legal developments.
ABA Journal Magazine (Chicago, Illinois, US)- it is the flagship magazine of the American Bar Association and covers various trends of legal profession.
Lawctopus (India)- a source for law students in India, it provides articles on career advice, calls for papers, essay competitions and more.
Bar & Bench (Bangalore, Karnataka, India)- it is a comprehensive news and analysis portal for the legal fraternity in India. They provide latest in news, information, interviews and columns spanning the entirety of the legal spectrum.
India Legal Live (New Delhi, Delhi, India)-a current affairs magazine which emphasis on investigative articles, exclusives, trend breaking pieces, and insightful features.
Tips for writing a legal blog
Pick a niche topic- choose a topic which is not only appealing for the audience but also focuses on the area which you are knowledgeable about. For example, consider personal injury lawyer blogs. There are thousands of them. So, what strategy should be adopted by a person to make his/her blog unique? The answer is to focus on geographical regions, practice areas and niche subjects.
Focus on quality and relevance- the main aspect to increase the readership is by improving the writing style. A professional, well-written blog which has relevant legal topics and expertly researched content receives a lot more readership than vice versa.
Post legal advice regularly on your blogs- regular advices keeps the content fresh and hence draws more readers. It is hard to post daily, therefore three blogs per week is apt to keep the blog fresh and provide readers something to look forward to, every time they return. Failure to do so not only turn the reader off but also lowers the blog’s ranking in search engine.
Communicate with the readers- in order to develop a loyal readership, one should actively engage with the readers in comments section and discussions. Asking open-ended questions, conducting polls or forums converts passive readers into active participants, making them to keep coming back for more.
Analyze the blog post’s metrics- Metricshelp to gauge the growth and learn what legal topics interestreaders the most. They measure traffic and page views. Metrics also reveal the low-performing posts and gives other details such as, which pages readers spend the most time on, which keywords have the best conversion rates.
Promote the blog post- once a blog is written, there is a need to promote it in order to garner substantial following. One of the many ways to find exposure for a blog is by posting on other relevant blogs with links back to your blog and adding the website address to printed and promotional materials.
According to the Bureau of Labour Statistics, employment of technical writers and editors is expected to grow by 8% by 2028. With the increase in number of legal professionals, diverse publications are likely to grow along with them. With digitization, the demand for web-based writers is likely to increase. Therefore, ranking the blogs with SEO-optimized content will help gain views as well as make money.
Blogs can be monetized by combining a unique positioning and investing in high quality designs. When bloggers establish a loyal readership among their viewers, they can jump into affiliate marketing, a form of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
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